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MINI BRANDING

ABOUT THIS SERVICE
Our Mini brand kit is perfect for getting the essentials just right
We help you build a solid visual foundation with a carefully crafted logo, a submark, and a style guide to keep your brand looking consistent. Think of it as your brand’s starting toolkit, simple but powerful.
• Primary Logo
The cornerstone of your brand identity, representing your business across various platforms.
• Submark
A simplified or smaller version of your primary logo for versatile use.
• Wordmark
Your brand name in a stylised typeface for clear emphasis and professional touch.
• Brand Colours
A cohesive palette in HEX codes to keep your look consistent everywhere.
• Brand Fonts
Curated typography that matches your voice and reads beautifully.
• Brand Board
A polished one page snapshot document showing logos, colours, and fonts working together.
✱ Discovery & Direction
Before we begin, you’ll complete a short brand brief to outline your goals, audience, tone and visual inspiration. It’s a simple step that helps us get aligned... and ensures we’re building from a place of clarity.
✱ Design in Action
With direction in place, the creative process begins. I’ll start shaping your brand identity - developing concepts that reflect your vision and speak to your audience. Once the work is ready, you’ll receive a visual presentation to experience the brand in context [not just on a blank page, but in the world].
✱ Refine Together
This is where we fine-tune. You’ll have space to sit with the work and share your feedback... and we’ll make thoughtful refinements so everything feels just right.
✱ Sign-off & Delivery
When your brand is approved, everything is wrapped up and delivered with care. Your files are prepared and ready to use... so you can step into your next chapter feeling confident, clear, and creatively aligned.
• How long does the process take?
Just one to two weeks. The Express Brand package is designed for a fast yet thorough turnaround, giving you a polished identity quickly.
• How many revisions are included?
Up to two revisions are included to ensure your brand aligns with your vision. Additional revisions can be added for a small fee.
• What do I receive at the end of the process?
You’ll receive your logo suite (primary, submark, wordmark), colour palette (HEX), typography, and a mini brand style guide in versatile file formats (JPG, PNG, SVG, PDF, WEBP, and EPS), ready for both digital, web and print use.
• Can I add on collateral designs to this package?
Absolutely. You can add social media templates, business cards, and other collateral for an additional fee to further enhance your brand.




Ready to build a brand that sells?
Tanya Evans
Brand: Salon Meraki
Jasmine is honestly an absolute queen. Not only is she a brilliant graphic artist and web designer, but Jasmine went above and beyond helping me set up my whole branding, even down to helping me with tech things!!
From the very start Jasmine made everything feel so easy. She’s warm, easy-going, and never makes you feel judged (there’s no such thing as a silly question with her). Jasmin 100% nailed the brief and created the most beautiful website, its clean, user-friendly, and absolutely stunning to the eye. And the colour palette she chose was spot on.
What I love most is how genuine and supportive and very responsive throughout the process. If you are looking to refresh your graphics, design a new website, or build a brand from scratch, Jasmine is the person you want by your side. You’ll never regret working with her… she has the most beautiful way of bringing ideas to life.
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