Our Maxi brand kit is the most comprehensive of our core offerings. Designed for businesses that want a complete, polished visual identity. It includes everything from your core brand elements to additional assets like business cards and email signatures... ensuring your brand shows up consistently and confidently across every touchpoint.

• Primary Logo The cornerstone of your brand identity, representing your business across various platforms. • Submark A simplified or smaller version of your primary logo for versatile use. • Wordmark Your brand name in a stylised typeface for clear emphasis and professional touch. • Brand Elements Custom graphic elements that represent and enhance your brand. • Brand Colours A cohesive palette in HEX codes to keep your look consistent everywhere. • Brand Fonts Curated typography that matches your voice and reads beautifully. • Brand Guidelines A comprehensive document outlining the standards for maintaining your brand’s visual identity. • Social Media Icon A profile picture for your social media accounts to ensure a consistent and eye-catching presence. • Favicon A customised website favicon for added professionalism and brand recognition. • Business Cards Memorable business cards to make networking a breeze. • Email Signature A professionally designed email signature showcasing your brand identity.

✱ Discovery & Direction We begin with a one-on-one session to get aligned on your goals, audience, tone and visual style. This is a space to slow down, explore your ideas, and lay the groundwork for everything to come. You’ll also complete a guided brief [designed to be simple, not overwhelming] so I can translate your vision into a clear, confident brand direction. ✱ Design in Action With direction in place, the design begins. Your core identity starts to take shape... supported by intentional visual elements and thoughtful brand touchpoints. This is where everything starts to feel real - I’ll shape, refine and assemble your brand into a cohesive story, building in space, movement, and clarity along the way. You’ll receive a visual presentation that brings it all to life [with real-world examples so you can see how it all works together]. ✱ Refine Together We take time to review and reflect. You’ll share your feedback, and together we’ll refine the details... making subtle adjustments until your brand feels balanced, intentional, and undeniably yours. ✱ Sign-off & Delivery Once everything is approved, your brand is wrapped up and delivered with care. Every detail is thoughtfully organised so you can begin sharing your brand with clarity and confidence... online and in print, from day one.

• How long does the process take? Typically one to three weeks from brief submission to final delivery, depending on feedback speed. • How many revisions are included? Up to two rounds of revisions across all assets (logos, brand element, email signature, business card, icons). Extra rounds can be added for a small fee. • What’s included in the package? Personalised 1:1 service, a Design Questionnaire/Brand Brief, Primary Logo, Submark, Wordmark, one custom Brand Element, Brand Guidelines, Social Media Icon, Favicon, Email Signature, and Business Card design. • What file formats do I receive? Logos: JPG, PNG, SVG, PDF, EPS, WEBP. Brand element: SVG, PNG, PDF. Social icon: PNG/JPG optimised for platforms. Favicon: ICO plus PNG sizes. Email signature: HTML + assets (or editable file as agreed). Business card: print-ready PDF with bleed/crops + editable/source file. • Can I add more collateral? Absolutely. Add-ons include social templates, letterheads, presentation decks, packaging, signage, web graphics, and more—priced separately. • Do I own the final designs? Upon final payment, you receive full usage rights to the approved brand assets. Working files for logos are provided via the listed formats; raw exploration files aren’t included.