Our Midi brand kit takes things a step further. Along with your core brand elements, we include a custom business card design and a signature brand element to help you make a memorable impression. It’s ideal if you’re looking for that extra touch of polish without going all the way to a full suite of materials.

• Primary Logo The cornerstone of your brand identity, representing your business across various platforms. • Submark A simplified or smaller version of your primary logo for versatile use. • Wordmark Your brand name in a stylised typeface for clear emphasis and professional touch. • Brand Colours A cohesive palette in HEX codes to keep your look consistent everywhere. • Brand Fonts Curated typography that matches your voice and reads beautifully. • Brand Board A polished one page snapshot document showing logos, colours, and fonts working together.

✱ Discovery & Direction We begin with a short brand brief... a simple but powerful tool to help define your goals, audience, tone, and visual inspiration. It sets the creative direction and makes sure we’re building from a place that feels aligned from the start. ✱ Design in Action Once we’re clear on the vision, I move into concept development; crafting your core identity and building the visual language that supports it. This phase often includes a supporting element or graphic device [something uniquely yours] and extends into brand touchpoints that bring everything together. You’ll receive a presentation that shows your brand in context... so you can see how it lives and breathes in the real world. ✱ Refine Together You’ll have space to review the work and share your feedback... then we’ll make thoughtful refinements together. This is about honing the details until everything feels just right... aligned, intentional, and unmistakably you. ✱ Sign-off & Delivery Once the work is approved, everything is prepared and packaged with care. Your brand is delivered clearly and beautifully organised... ready for you to start showing up with confidence and consistency.

• How long does the process take? Just one to two weeks. The Express Brand package is designed for a fast yet thorough turnaround, giving you a polished identity quickly. • How many revisions are included? Up to two revisions are included to ensure your brand aligns with your vision. Additional revisions can be added for a small fee. • What do I receive at the end of the process? You’ll receive your logo suite (primary, submark, wordmark), colour palette (HEX), typography, one custom brand element (e.g., pattern/icon), a business card design (front & back), and a mini brand style guide. Final logo files are supplied in JPG, PNG, SVG, PDF, WEBP, and EPS; brand element files in SVG, PNG, and PDF; and a print-ready business card PDF with bleed and crop marks (plus an editable/source file). • Can I add on collateral designs to this package? Yes. Beyond the included business card, you can add social media templates, email signatures, letterheads, presentation decks, packaging, and other collateral for an additional fee.