What is an SEO Agency? Affordable SEO for Everyday Aussie Businesses

Jasmine Sotiropoulos
Aug 9
3 min read

If you’ve been searching for an SEO agency in Melbourne that actually makes sense for small businesses and everyday Aussies, not just the big corporations with big budgets, then you’re in the right place.

At ReWorded, we take a no-BS approach to SEO. We break it down, keep it affordable, and stay focused on what actually works... not what just sounds good in a pitch deck.

Whether you’re running a local café, tradie business, online store or service-based company, this guide will help you understand:

What SEO actually is (without the jargon)
How SEO works
Why you need SEO
What to expect when working with an SEO agency
What it costs to work with an SEO Agency
And why we focus on just 1–3 keywords for maximum impact

What is an SEO Agency and What Do They Do?

SEO stands for Search Engine Optimisation, which basically means making your website easier for people to find when they search on Google.

If you’re a Melbourne-based plumber, and someone types “blocked drain Melbourne” into Google, you want to show up in the top results. That’s what SEO does.

How an SEO Agency Works Step by Step

There are a few key parts to SEO:

Keyword ResearchWe find 1–3 high-impact keywords specific to your industry. Not 20. Not 50. Just the ones that matter most.
On-Page SEOThis includes updating your website text, titles, headings, and images so they align with the keywords we’re targeting.
Technical SEOMaking sure your site loads fast, works on mobile, and is structured properly for Google to read.
Content CreationWe help add relevant blogs or landing pages that strengthen your authority around those keywords.
Backlinks (Optional at later stages)Getting other quality websites to link back to you. This tells Google you’re legit.

Why We Focus on Just 1–3 Keywords for Maximum Impact

Most SEO agencies throw a wide net, targeting 10 or even 100 keywords. That might sound impressive, but it spreads your efforts way too thin, especially on a small budget.

At ReWorded, we focus on 1–3 potent keywords. Why?

✅ Higher chance of ranking

✅ Faster improvements in those specific areas

✅ Clearer tracking of results

✅ Less fluff, more focus

It's all about potency over quantity.

Why Your Business Needs an SEO Agency

Because if people can’t find you, they won’t hire you.

Word-of-mouth and Instagram are great, but Google is still where people go when they’re ready to buy. SEO helps your business show up at the exact moment someone is searching for your service.

It’s one of the few marketing investments that pays off long-term... even while you sleep.

How Long SEO Takes and What to Expect

This is important: SEO takes time.

It’s not like ads where you pay and show up instantly. Good SEO takes consistency and patience. In most cases, it takes 12–18 months to start seeing strong, lasting results, especially if your industry is competitive.

That’s why we offer affordable packages, designed for businesses who want to grow sustainably over time without blowing their budget in the first month.

SEO Costs in Australia (Our Packages)

At ReWorded, we keep things fair. No bloated retainers, no hidden fees.

💸 Starter SEO Package (1 Keyword): From $250/month

💸 Growth SEO Package (Up to 3 Keywords): From $480/month

All packages include:

Keyword research
On-page updates
Monthly performance tracking
Content strategy tailored to your industry

Want custom pricing? We’re happy to chat and see what fits.

Why Choose ReWorded as Your SEO Agency

We’re not a faceless agency. We’re a Melbourne-based creative studio that believes SEO shouldn’t be out of reach for the average business owner.

Whether you're a solo tradie, small biz, or side hustler, we’re here to translate SEO into something that actually makes sense... and gets results.