Strategy, creativity
& a whole lot of business sense.
Jasmine Sotiropoulos | Brand Strategist & Creative Director
I'm a Creative Director and Brand Strategist who believes branding should do a whole lot more than make your business look pretty. I want to help you change how people perceive your business, attract clients who see your value and put yourself in a position where you can confidently charge more for what you do.
Because great design is one thing, but great design that actually makes a difference to your business? That's what I'm here for.
THE CREATIVE BEHIND REWORDED
Hi, I'm Jasmine.
I think like a designer, but I approach branding like a business owner.
I've spent over 17 years working in the creative industry, and I've also owned three founder-led businesses of my own. So when I say I understand what it's like to be on your side of things, I genuinely do.
I know what goes into running a business, how much work happens behind the scenes and how frustrating it can be when people don't see the value in what you're offering.
And that's probably one of the biggest reasons I'm so passionate about branding.
I've seen incredibly talented people running genuinely brilliant businesses, but because their branding isn't communicating their value, they're being overlooked, attracting the wrong customers or constantly having to justify their prices.
I don't think the answer is always to lower your prices or change what you're offering. Sometimes you need to change how your business is being perceived in the first place.
That's where I come in.
My Approach to Brand Strategy & Creative Direction
I don't start with your favourite colours.
I start with your business.
I think like a designer, but I approach branding like a business owner.
Don't get me wrong, I absolutely love the creative side of what I do. But I don't believe you can create effective branding without first understanding the business behind it.
I want to know who your customers are, why they buy from you, what you're doing differently from your competitors and where you're trying to take your business.
Because those answers should influence everything from your brand positioning and messaging to your visual identity and website.
There's a reason behind every decision I make, and I want you to understand those reasons too.
My goal isn't to create something that just looks beautiful in my portfolio. It's to create something that makes sense for your business and helps you get where you want to go.
WHAT MY EXPERIENCE HAS TAUGHT ME
17+ YEARS OF FIRST-HAND EXPERIENCE
The better your business is positioned, the more you can charge.
After more than 17 years in the creative industry, one thing I've seen time and time again is businesses that are genuinely brilliant at what they do, but their branding tells a completely different story.
And it's costing them.
Because whether you like it or not, people make assumptions about your business long before they've experienced your product or service. Your branding influences how professional you appear, who you're compared to, how much people trust you and ultimately, what they're willing to pay.
I've seen how changing the way a business presents and positions itself can completely change the conversations it has with potential customers.
And that's exactly what I want to achieve for the businesses I work with.
ATTRACT HIGHER-VALUE CLIENTS
When your branding communicates your value properly, you're better positioned to attract customers who appreciate what you offer, rather than those simply looking for the cheapest option.
CHARGE MORE CONFIDENTLY
The goal isn't to convince people to pay more for the exact same thing. It's to make sure they understand the value they're actually getting, so your prices make sense to the people you're trying to reach.
STOP BLENDING IN WITH YOUR COMPETITORS
I've never understood why so many businesses want to look exactly like everyone else in their industry. If you're offering something different, your branding should make that obvious.
CREATE ROOM TO SCALE
Your branding shouldn't be something you're constantly outgrowing. I want to build something that supports where your business is heading, not just where it happens to be today.
-Featured Brand Strategy & Creative Direction Projects
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-FEATURED WORK
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