Before I dive in, let me just say: if you’re holding back from starting a business because you think you need to have everything figured out—DON’T! Of course, having all your ducks in a row is ideal, and from my experience, it’s definitely the best way to go, but you don’t have to wait for perfection to get started. The biggest hurdle for most women breaking out of the 9-to-5 is the feeling that you can’t begin until you’ve got all the fancy branding and a professionally designed website. But here’s the truth: you can, and sometimes you should, start with what you’ve got.
DIY is Okay, But…
I recently came across a post asking for recommendations for DIY logo tools, and many suggested hiring a designer. As a graphic designer and brand strategist with years of experience, I get it—I’m always going to advocate for professional branding because it makes a massive difference. But I also know that budgets are tight, especially when you’re just starting. It’s easy to feel like you need to have your branding perfect from the get-go, but the reality is, you don’t. Here’s my advice for those starting out:
Step One: Get some quotes from designers. Talk to them about your budget and see what’s possible. Don’t expect them to be cheap—experience comes at a price—but you might find someone whose rates align with your budget.
Step Two: If the quotes are out of reach, let the designer know you’re planning to DIY for now. Keep that relationship open and honest. When you’re in a better place financially, you’ll have someone to call who already understands your vision.
Step Three: Create a simple, text-only logo using a platform like Canva, but avoid using their design elements, as these can’t be owned by you and could cause legal trouble down the track. This temporary logo can help you get started, but remember not to get too comfortable—rebranding is normal, and eventually, you’ll want a professional touch.
Why Professional Branding Matters
Branding is so much more than just a logo. It’s about creating a cohesive and recognizable identity that helps your business stand out. Here’s what professional branding can offer:
Primary Logo: The main face of your brand, designed to be versatile and memorable.
Submark and Wordmark: Alternate versions of your logo that can be used in different contexts.
Brand Guidelines: Your branding bible, including your color palette, typography, and mood board to keep everything looking consistent.
Social Templates and Icons: Custom designs for social media that align with your brand.
Brand Elements: Unique design features that tie all your materials together.
Business Stationery: Letterheads, email signatures, and more to keep your communication on brand.
Promotional Materials: Flyers, pitch decks, capability statements, and merch—everything you need to promote your business effectively.
The Case for a Professional Website
When potential customers hear about your business, they head straight to your website or socials. Even if you’re selling through Amazon or social media, having a professional website adds credibility and authority. Skipping a website because you think it’s obsolete is missing the bigger picture: your website is your business’s home base.
Here’s what to consider when investing in a professional website:
Accessibility: Ensuring your site is user-friendly for everyone, including those with disabilities.
Site Speed: A slow site can cost you customers—speed matters.
SEO: Search engine optimization helps your business get found online.
Copywriting: This is one of the most overlooked but crucial aspects of your website. Good copy doesn’t just fill space; it tells your story, connects with your audience, and drives action. A professional copywriter will ensure your message is clear, engaging, and aligned with your brand voice, helping turn visitors into loyal customers.
Pages to Consider:
Home: Your first impression.
Services/Products: Showcase what you offer in a compelling way.
About: Share your story and connect with your audience.
FAQ: Address common questions and concerns directly.
Blog: Share valuable insights and boost your SEO.
Contact: Make it easy for customers to reach you.
Bookings, Online Programs, Directories: Add functionality that suits your business, from scheduling tools to resource hubs.
Invest in Your Business
Starting your business with DIY solutions is okay if you’re still testing the waters, but if you’re committed to making it work, invest in your brand and website. Your next-door neighbor’s boyfriend who dabbles in design isn’t going to deliver the professional edge you need to stand out. Your time is valuable, and starting your business by devaluing it is a mistake. A professional designer won’t just build your brand; they’ll be a partner who guides you through your business journey.
So with all this said and done, it goes without saying that if some or all of this is resonating with you, then the best thing for you to do is book a call with me and we can take it from there.
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