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The Art of Symbols: Logo Design vs Branding

Updated: Aug 12, 2023

So, what is the difference between logo design and branding?

In the bustling world of business, two terms often get mixed up: logo design and branding. While they might seem like the same thing, they're quite different. Let's explore these concepts in a friendly and straightforward way.

What is a Logo?

A logo is like a friendly face you recognise in a crowd. It's a symbol, a combination of text and images that tells people the name of your company and creates a visual symbol representing your vision. It's what makes your business unique and eye-catching.

  • Symbolic: Represents your company's identity.

  • Visual: Combines colours, shapes, and text.

  • Unique: Sets you apart from others.

For example, the golden arches of McDonald's are a globally recognised logo.

What is Branding?

Branding is like your company's personality. It's more than just a logo; it's the way your company interacts with the world, the story you tell, and the emotions you want people to feel when they interact with your business.

  • Emotional Connection: How people feel about your brand.

  • Visual and Verbal Identity: Includes logo, colour schemes, and tone of voice.

  • Consistent Message: Unifies your company's mission, values, and every interaction with customers.

Branding is the idea or image people have in mind when thinking about specific products, services, and activities of a company, both in a practical and emotional way.

How Do They Work Together?

While a logo is a part of branding, it's just the tip of the iceberg. Here's how they interact:

  • Logo Design: Focuses on creating a symbol that represents your brand.

  • Branding: Uses the logo as part of a larger strategy to convey a consistent message across all interactions.

In essence, the logo is the face, while branding is the personality behind that face.

Why Are Both Important?

  • Recognition: A well-designed logo allows people to quickly identify your brand.

  • Consistency: Branding ensures a unified vision across all communication channels.

  • Emotional Connection: Together, they help create a connection with your audience and boost brand loyalty.


Think of your logo as a friendly smile, and your branding as the warm personality that keeps people coming back. While the logo is a visual representation, branding encompasses everything that gives your company its unique sparkle.

  • Logo: The visual identity.

  • Branding: The soul and essence of your company.

So next time you see those golden arches, remember, it's not just a logo; it's a whole world of experiences and emotions that make up the McDonald's brand.


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