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Understanding Logos: What defines a logo?

A logo is like a friendly face for a company. It's something you recognise and feel familiar with. Let's explore what makes up this special symbol.



1. Simplicity is Key

  • Easy on the Eyes: Logos are usually simple and clean. They're not too fussy or complicated.

  • Recognisable: A simple design helps people remember the logo.

2. Colours and Emotions

  • Feeling Blue or Seeing Red?: Colours in a logo can make you feel different things. Blue might make you feel calm, while red might make you feel excited.

  • Matching the Company: The colours should match what the company is all about.

3. Shapes and Symbols

  • Circles, Squares, and More: The shapes in a logo can tell a story. A circle might mean unity or friendship.

  • Special Symbols: Sometimes, logos have special symbols that mean something to the company.

4. Fonts and Letters

  • Friendly Fonts: The way the letters look in a logo is important too. They should be easy to read and feel friendly.

  • Big and Small: Sometimes, big letters are used for important words, and small letters for the rest.

5. Making it Unique

  • One of a Kind: A logo should be special and different from others. It's like a fingerprint for the company.

  • Telling a Story: Sometimes, a logo can tell a little story about what the company does.


A logo is more than just a pretty picture. It's made up of colours, shapes, and letters that all work together to tell you something about the company. Next time you see a logo, see if you can spot these things!


So, the next time you look at a logo, think about all these lovely little details. It's not just a picture; it's a story waiting to be told. Isn't that something special?

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