Many businesses rush to hire a graphic designer as soon as they decide to build their brand. The assumption is that a strong visual identity will solve most branding challenges. Yet, this early step often creates more confusion than clarity. Without a clear strategy, messaging, or positioning, design work can feel like guesswork, leading to inconsistent outcomes and costly rework. This article explores why graphic design alone cannot carry the weight of branding, what design

The Melbourne Magic When you stroll through the streets of Fitzroy, Brunswick, or Collingwood, it’s hard not to notice the incredible...