A modern provisions brand inspired by slow living and seasonal abundance.

The Grove needed a brand that could hold both the warmth of community and the elegance of modern simplicity… something that felt timeless, but not traditional… earthy, but not rustic.

We created an identity that brings together the calm of a canopy and the craft of a kitchen, shaping a visual language that feels grounded, generous, and quietly confident. A refined wordmark with soft, organic curves lends a sense of ease and flow, while the emblem [moving from seed to sprout to canopy] reinforces the brand’s commitment to seasonal growth and care.

The deep greens and sun-washed neutrals create a sense of calm and connection to place, while the copper accent adds a subtle warmth that nods to handwrought tools and thoughtful hospitality. This palette, paired with tactile textures and honest typography, helps the brand feel both contemporary and rooted.

Across packaging, product, and digital, we used clean grids and intentional spacing to create breathing room… a visual reflection of the slow, considered experience The Grove offers. Every element was designed to invite pause… encouraging customers to shop well, eat well, and feel connected to the source.

The result is a brand that not only looks beautiful, but creates a sense of trust, calm, and belonging [supporting The Grove in becoming a modern-day gathering place for thoughtful living].